Introduction to the Basic Situation of China's Polishing Machinery Industry
Due to the appearance of the first two industrial revolutions in Europe and America, China lags behind countries such as Europe and America to a large extent in mechanical manufacturing. Especially in the manufacturing of heavy industrial machinery, China started much later and only experienced slow development after the founding of the People's Republic of China. After the reform and opening up, it finally reached its peak of development. Some emerging mechanical industries have also begun to appear in China after the reform and opening up, such as the polishing machinery in the surface treatment industry that we mainly talk about here, which has only developed in recent decades. The polishing and polishing of objects had already existed before entering the mechanization process. At that time, the processing method was only manual processing, or it could only be superficial processing, which could not meet the standard requirements of industrial processing. In the era of standardized processing, the previous model could no longer meet production needs. With the establishment of China as a global manufacturing center, this not only indicates that China's position in the world economy is constantly improving, but also poses a severe challenge to China's manufacturing industry.
The polishing machinery industry is an industry that has developed since the reform and opening up, and has a certain representativeness in the new type of machinery industry. At present, the polishing machinery industry has basically entered a mid stage of development in the mechanical industry after decades of development. The old generation of equipment is in the phase of elimination, basic equipment is beginning to mature, and the new generation of more advanced equipment is in the stage of continuous development. At such a node of transition between old and new, there is often significant competition within the industry, and the competition results can lead to the rise of some emerging companies. So, at present, the industry is in the most competitive and rapidly developing period since its rise, while also providing huge opportunities.
Through investigation and summary, it can be seen that the current usage composition of polishing machinery is evident in the downstream polishing processing industry of the polishing machinery industry. The usage of manual polishing machinery is still relatively large, accounting for about half of the components; The usage rate of automatic polishing machinery has significantly increased in recent years, reaching about 40%, and is replacing manual polishing machinery at a faster speed; In addition, with technological innovation, intelligent polishing has been developed in the high-tech field and applied in small-scale production practice, accounting for less than 10%. This also responds to China's goal of building a world manufacturing powerhouse.
Overall, the development of China's polishing machinery industry is relatively lagging behind other machinery industries. From the proportion of manual polishing machinery used, it can be seen that there is still significant room for improvement. However, from the perspective of the entire industry, there is still a driving force for development. Some technologically and innovatively advanced machinery manufacturing enterprises are rising, driving the entire industry into a new round of innovation.
Plate drawing machine is mainly used for sand drawing treatment of metal sheets and finished plate products. This device has a high degree of automation and uses a conveyor belt to transport flat products, requiring only manual loading and unloading of the products. We have adopted automatic wire drawing technology imported from Italy, which has a multifunctional wire drawing effect and is widely used in automatic wire drawing on metal surfaces. In surface drawing, this device can meet the needs of both fine grain (snowflake pattern) drawing and straight grain drawing, making it a practical and easy to operate device.
Here, we take the wire drawing machine for metal casting machinery as an example to introduce the working principles and differences in mechanical structures of two different processing methods: broken and straight wire drawing.
Broken wire drawing: It requires the surface of the product to have a texture with consistent line direction, clear lines, and short lines, which looks like snowflakes vertically, so it is also called snowflake pattern. In the automatic sheet metal drawing machine, two transmission shafts are used to drive the sand belt to rotate, and only the sand belt on the surface of the lower transmission shaft can come into contact with the product to achieve the drawing effect. Due to the fact that the wire drawing contact surface only has the bottom of the circular arc of the lower transmission shaft, we refer to this type of contact as line contact. The contact between the product and the sand belt during processing is a straight line, resulting in a fragmented texture.
Straight line drawing: It is required that the surface texture direction of the product is consistent, and the texture is long and runs through the entire product. At this point, the transmission shafts of the automatic sheet metal drawing machine are increased to three, with one at the top and two at the bottom driving the sand belt in a triangular manner. At this point, due to the two lower transmission shafts being parallel to the workbench, there is a surface of the sand belt in contact with the product during processing, which is called surface contact. The texture produced by surface contact drawing is called straight grain.
The development of the industry should follow the trend of economic development and conform to the trend of social development. The mechanical industry itself has its own characteristics. As a heavy industry machinery industry, polishing machinery has its own characteristics in market, technology, and other aspects. So what are the characteristics of the polishing machinery industry? What should be the focus of industry development? We will analyze from five aspects: channel market, brand building, technological innovation, internal management, and industry integration.
Channel market. The sales of products in the physical manufacturing industry often determine the success or failure of a company. Without orders or sales, after a struggle, it is inevitable to go bankrupt. In the current economic operation mode, we mainly adopt two measures in the channel market. One is to combine domestic and international markets, expand market scale, and solve the problem of market coverage from a comprehensive perspective. Especially in the global industry of polishing equipment, it is suitable to seek cooperation on a global scale and not to be complacent. The second is to take the path of online marketing. During the rapid development of e-commerce, although fast-moving consumer goods are still mainstream, with the construction of the operation mode of the machinery industry itself, mechanical products have achieved great success in obtaining orders through online channels. Jinzhu Machinery is quite well-known in the automatic polishing machine industry, with over 90% of its machinery orders coming from online marketing, which is a clear indication.
Brand building: The polishing machinery industry in China is mainly concentrated in important coastal industrial areas or areas with developed manufacturing industries, often with small scale and fierce competition. At present, these manufacturers often enhance their competitiveness through market competition, price suppression, cost suppression, and other means. This approach often intensifies vicious competition in the industry and is not conducive to long-term progress. So we need to change this competitive model, take the path of brand building, and build a brand of polishing machinery. In the industry, the brand of Jinzhu Machinery is currently doing well, mainly building brand effects through online promotion. While some companies in the same industry are still learning how to promote their products through online marketing, Jinzhu Machinery has started promoting both its products and brand. Through long-term operation, it has successfully built a polishing machinery brand within the industry.
Technological innovation: Machinery cannot do without technology. In the polishing machinery industry, we need to consider not only technical issues related to mechanical structure, but also process technology issues in automatic polishing, while ensuring the effectiveness of mechanical polishing. Technological innovation often leads to changes in an industry, which can drive the progress of the entire industry. The popularity of automated polishing at that time marked a revolution in the production of automated polishing equipment. Nowadays, since the development of CNC polishing equipment by Jinzhu Machinery, the precision polishing problem of irregular products has been solved, which has technically solved another industry challenge. This innovation caused a sensation in the entire industry, and the industry began its own wave of technological innovation.
Internal management: The progress of an enterprise is not only determined by its revenue, the size of its customers, and the scale of the enterprise, but also by whether its structure is sound, whether its systems are standardized, and whether it is sound. The demeanor of a large enterprise can often be seen from the operation of its institutions, so some companies will spend a lot of money purchasing internal software to assist in internal communication and management. As the saying goes, "To resist foreign aggression, one must first focus on internal stability." To expand the market and enhance competitiveness, enterprises first need a solid backing.
Industry integration: Some of our friends often discuss together, and they say that the polishing machinery industry is a relatively niche industry that is difficult to form a large scale. In fact, investigations have shown that there are a large number of polishing equipment manufacturers in Guangdong, Fujian, Zhejiang, Jiangsu, Shandong, Beijing and other places, but most of them are small in scale and relatively scattered. There are currently two ways to solve the problem of small scale and dispersion in the polishing machinery industry, but it also requires a huge effort. One is to integrate industry and finance, enter the capital market, and expand the scale of enterprises through financing. This is undoubtedly a shortcut to expanding scale, while also involving the entire industry in the competition of the capital market, which is conducive to the healthy development of the industry. The second is to integrate small-scale producers to achieve larger scale enterprises, in order to solve the problem of dispersed and small-scale industries.
There are many things to consider in the development of an industry, and not just a few strategic suggestions can be easily implemented. Something is in people, everything is in heaven. If one cannot see the trend of industry development and favorable conditions, the enterprise will be defeated by other enterprises in the industry, and the entire industry will also be submerged in the torrent of the economy.
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